Wipro Limited (NYSE: WIT, Bombay Stock Exchange: BSE: 507685, NSE: WIPRO), today announced the Business, announced the appointment of Mohammed Aref to the position of Qatari President and Managing Director for the Middle East.
Arif will focus his efforts towards achieving Wipro’s vision of business growth, localization, brand building and significant transformation and modernization with clients in key sectors across the region.
Arif is a veteran in his field who brings more than two decades of experience gained by working with many multinational companies in the Middle East, and has held several key positions leading customer transformations across multiple sectors.
Most recently, Arif held the position of Regional Director for Microsoft Gulf, where he was responsible for driving the success of customer outcomes by leveraging technology and application deployments in multiple clouds, leveraging data and artificial intelligence, customer relationship management, enterprise resource planning, and enterprise security. and integrate the use of Microsoft’s productivity and collaboration tools. He has led multiple teams across a variety of verticals providing sales and technical specialization for new businesses and premium cloud solutions. Prior to that, Arif was able to develop extensive experience in managed services in the Middle East through leadership positions at NCR Corporation and Avaya.
Arif will report to NS Pala, CEO of Wipro Limited in the Asia Pacific, Middle East and Africa region.
“The Middle East has been a strategic focus for Wipro for over two decades and more now with the increase in Demand for end-to-end digital transformation solutions, flexibility, scale, niche technology requirements and innovation. I am extremely pleased to welcome Arif to our team and am confident that his leadership and deep understanding of this market will further contribute to client success and drive business opportunities that support our growth ambitions in this region.”
For his part, Mohamed Aref said: “I am pleased to be part of Wipro and I really like its culture, spirit of excellence and corporate values. I look forward to helping strengthen our client relationships and the business ecosystem in the Middle East, expanding investment in local capabilities, and continuing to Drive positive brand perception to enable Wipro to expand and grow.”
It is worth noting that the year 2021 marks two decades of Wipro’s presence in the Middle East. Over these years, Wipro has partnered with several leading companies from the public and private sectors as part of the process of transforming its business and digital journeys. Recognizing the tremendous growth potential of the region, Wipro has made many strategic investments in technology and specific areas, and has strengthened its local presence through a diverse and technology-savvy local workforce, and by establishing strategic partnerships and offices in key economic hubs.
About Wipro Limited
Wipro Limited (NYSE: WIT, Bombay Stock Exchange: BSE: 507685, National Stock Exchange of India: NSE: WIPRO) is a global leader in the information technology, consulting and business process services sectors. . The company harnesses the power of cognitive computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help its customers adapt to the digital world and achieve success. Wipro is world-renowned for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship. The company has more than 200,000 dedicated employees serving customers on six continents. Together, we explore ideas and connect the dots to build a new, better and bolder future.
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