From the scents and scents we use, to improving the smell of public spaces, smell and our sense of smell may become the last areas AI is radically changing. A huge amount of data and super-fast computers are being used to identify new trends in the world of scents in order to manufacture products faster than before.
In detail, artificial intelligence has developed a technology capable of diagnosing diseases in their early stages through smell; To help us stay healthy and live longer.
And a British Broadcasting Corporation (BBC) report presented a report, in which it showed how artificial intelligence can affect everything, from the scents we use to the way we diagnose diseases. Can artificial intelligence one day detect crowded places to secure a pleasant environment?
Rising tech company Aribal analyzes scents; To know how they can affect us, and what they can tell us about our health.. But smells are difficult to track; While there are waves of definite length, distinguishing light and sound, there is no easy way to quantitatively measure odors.
Instead, the French company uses protein scents, which are placed on silicon wafers; This is in order to identify the molecules that smell, by avoiding gases such as oxygen, nitrogen and carbon monoxide, which our senses cannot detect through the nose.
We need AI since we can’t describe the smell, says CEO Sam Gilume. He adds, “What we can do is teach computers how (this is cheese, this is strawberry, and so on)”.
And technology can play a role in monitoring where we spend time to make sure the environment is right, something we’ve started to pay more attention to since the pandemic.
There’s one more thing: we’ve known for a while that diseases can be detected by smells. And Helsinki Airport conducted an experiment last year to identify travelers with Covid using dogs.
This could lead to products that monitor our health on a daily basis for early signs of disease; “Maybe when I brush my teeth, there will be a sensor in my brush that can monitor my health, and it will be able to tell you that I see the effects of diabetes, I feel signs of cancer,” Guilome says.
Monitoring and treating diseases early before they produce serious symptoms will greatly help us in dealing with the disease effectively.
Guilumi believes that smart tools that use artificial intelligence, such as a toothbrush, that diagnose diseases are on their way to us.
The question is not whether we will have those tools, but the issue of when.
“I was addicted to perfumes since the age of four, which is an embarrassingly early age. I was stealing my mom’s perfume, and she knew it,” says Maria Norispalmova.
This early attachment to perfume prompted Norispalmova to co-found Centbird, an up-and-coming American company that sends out different samples of perfume every month to subscribers. In addition to perfume, it is related to technology as well.
When the company decided to launch its fragrance collection, it used artificial intelligence to analyze the data of 300,000 subscribers. Norispalmova believes that the problem is that the participants of one sex were in love with a smell, but members of the opposite sex were only tolerating it.
“It’s hard to reach a state of gender neutrality, but research has identified 12 scents that both genders like,” she explains. These scents were used to make up the Confessions of a Rebel, one of the bestselling fragrances.
“I consider it a success,” she said. “Because the fragrances of Confessions of a Rebel are not as well known as Gucci and Versace, for example, but they were a resounding success. I attribute that to our use of artificial intelligence.”
Centbreed is using research to develop additional fragrances and scents, and two collections have been added this year, but this company isn’t the only company using artificial intelligence to change the way we smell.
Smells & Tastes International is also using AI to make perfume, but they’re digging deeper into how scents affect us.
We will not find the name of the multinational company in stores; She works behind the scenes to develop scents in collaboration with major brands, such as Armani, Calvin Klein and Givenchy.
The aforementioned company has more than a century of experience in the perfume industry, but when it uses 60 scents that you choose out of 2,000, artificial intelligence plays a key role.
AI is a tool like using Google Maps to help a perfumer follow a complex path so they can focus on creating and feeling, says Valaire Claude, one of the directors at the company.
Smells and Tastes International’s business extends beyond sweet perfumes to the scents we encounter in our daily lives, such as washing powders, soaps and bathroom shampoos. People’s requirements have differed during the Covid crisis.
Claude says the requirements have changed from “clean and fresh” to care and protection. They want to feel comfortable and taken care of.
The company focuses on the effect of scents on people’s moods and feelings.
The “Health Sciences” program aims to use artificial intelligence to create scents that bring a feeling of happiness and help relaxation.
Their research also looks at how to help people with neurological problems.
“In terms of improving quality of life, if you think about Alzheimer’s, we know that sensations, like vision and smells, can play an important role, not in treatment, but in stimulating the brain in order to slow the deterioration of the condition,” Valere says.